today we will do a million things. we will talk to a million people, sit in a million meetings, and move a million things through some ‘system.’ we will present one million ideas to clients, bosses, and employees. we will send out a million resumes or use a million words to convince an employer of how great we are and why we are the right person for the job.
but what are you doing to move your brand forward? is what you’re doing taking your brand to the next level? a brilliant new campaign is not brilliant if it doesn’t progress the brand forward. a brilliant interview response is not brilliant if it does not move the perception of who you are forward. it doesn’t matter how smart you sound or how great your thoughts are, if they are not moving your brand to a better place they are worthless. all action is not good action. next time you do something, make sure your moving forward.
Filed under: lifemark, actions, advertising, lovemark, personal development, value add
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