maximum potential

these are the thought starters, insights, and inspiration to get you, and the brands you manage, to reach your maximum potential

2009 brand of the year

great brands…

 

…connect emotionally as well as logically

 

…change lives

 

 

 

 

… move people to action

 

 

 

 

…do the impossible

 

…inspire

 

 

 

 

…create change

 

 

 

 

 

only one month into 2009 and it’s clear that barack obama is the brand of the year (probably century).  and watching things transpire over the last few months it has become clear to me that a great brand can only be human.  there are products, services, and companies that we all love and respect, but can they ever be truly great?  

brands are built on relationships and connections and, for most of us, the strongest connections we will build in our lives will be to other people.  consequently, each one of us harnesses the ability to be their own unique and truly great brand.  the question is, do you have the courage to try?  

(for the most amazing display of barack obama’s inauguration, told completely through pictures, click here. )

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obama: build or destroy

“your people will judge you on what you build, not what you destroy”  

— Barack Obama, President, ’09 Presidential Inauguration

we are so used to destruction.  the reality of it is, destroying is easier.  it’s easier to tear down your employee or coworker rather than lift him up, or to criticize google rather than build your own, or to tell someone they can’t instead of telling them that they can.  as a marketer, it’s easier to develop ideas that destroy value by adding clutter to the system rather than developing breakthrough creative and ideas that add value to our consumers’ lives.  my biggest criticism of business school and the case study method was that so often we learned how to rip apart a company and critique what they were doing wrong; much less often did we learn how to really do it right.  too often we go the easy route.  

we should determine that every day we will build customer value into the system rather than destroy it, and that we will build upon the hopes and dreams of one another, and that we will build and leave a legacy in both our business and professional lives that we can be proud of.  building takes work; but the reward is much greater.  after all, according to barack, that’s how you’ll be judged.

Filed under: inspiration, lifemark, personal branding, quotes, , , , , , , , , , ,

barack obama is not superman

nor does he want to be.  i cannot remember the last time i heard obama say the word “i;” it’s always “we.”  i am reminded of this fact today as i watched him take the presidential office and move the nation in a way that only he can.

not once did he say “i.”  it’s “yes, we can,” and “we will not be,” and “we are a people that stand for.”  every time he talks it’s we, we, we.  

and that’s the difference between barack and superman.  superman did not ask for help; he did it alone.  because of his work in isolation, the nation developed a dependency on him.  as i watch a nation becoming ever more dependent on our black superman i realize that, at every opportunity, barack reminds us that he cannot do it by himself.  in fact, he doesn’t even want to.  

i wonder if we are listening…

Filed under: lifemark, personal branding, , ,

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