maximum potential

these are the thought starters, insights, and inspiration to get you, and the brands you manage, to reach your maximum potential

the most important thing a brand can do…

…is define it’s identity.  what are it’s values and personality?  what does it do/look like?  how should it make people that interact with it feel?  most importantly: what is it’s vision?  having a unique vision sets the stage for long term success and prevents the lovemark from getting caught up in the world of “me too.”  

  • walmart will always be about helping every day people afford the must haves and even some of the nice-t0-haves.  
  • axe will always be about helping guys get girls.  
  • diddy will always be about hustling to make money.
  • me, i will always be about helping brands (both people and products alike) reach their full potential.  

how i do it may change.  who i’m helping at any given time may be different.  but at the end of the day, the vision will stay the same.  i’ve always known that, but this weekend i had time to finally put it on paper and in words.  there may be some incremental changes to my brand identity before i officially lock it in, but it’s 95% of the way there.  and like all great lovemarks, once the vision/idea behind the name is established the only thing that remains is to filter everything i produce through that one unique lens.  i doubt the world is ready.

what’s the vision behind your brand?

Filed under: lifemark, , , , , , ,

one answer to 21stcitizen

we just launched 21stcitizen.  the core of the idea behind 21stcitizen is the belief that with the incredible rights we are given as people is an implicit responsibility to make the world better.  the question the brand asks us all to answer is: what are you doing to become a better citizen of the 21st century?   i wanted to share my answer, which I call the 3p approach, on my blog.  

my 3p approach

  1. i live my life on purpose.  i sincerely believe that individuals are blessed with gifts and talents for a reason, those gifts and talents are ultimately for accomplishing some purpose that is much bigger than the individual.  consequently, i do most things on purpose, which means they are connected to my purpose or at least directionally accurate based on what i believe my purpose to be.
  2.  i seek to perfect myself so that my gifts and talents increase daily, which better enables me to fulfill my purpose.  i do this by aligning my gifts/talents with what i do everyday (re: job), exposing myself to the impossible as a way to increase my dreams, chasing knowledge, and pushing myself to pursue and accomplish the improbable.
  3. perform.  This can only come after having made purposeful decisions and done as much as possible to perfect my talents so that i can be my best me at any given point and time.  these are the macro and micro actions I commit that act as vehicles to create change in the lives of my family, my community, and myself.  so what are some of my actions?  i give to my community (time and money), i blog to impact lives  (still working on perfecting this, of course), i attempt to help grow the hopes and dreams of those who entrust me with the privilege, and i do motivational speaking (wherever they are crazy enough to invite me to come) to name a few.

the point i want to leave you with is that performing (macro and micro actions alike) is only a part of what it takes to be a 21stcitizen.  it also requires that we live our lives on purpose and continuously try to become the best the people we can be.  Then, and only then, are we able to perform at our best for our families and the world alike.  what are you doing to become a 21stcitizen?

  • join the discussion and fan the facebook page here
  • watch the video here
  • leave your ideas and thoughts here

 

Filed under: lifemark, personal branding, , , , ,

it doesn’t matter which way you go

Alice in Wonderland: Would you tell me, please, which way I ought to go from here?
The Chesire Cat: That depends a good deal on where you want to get to
Alice: 
I don’t much care where.
The Cat: Then it doesn’t much matter which way you go.

many of us don’t pay attention to where we are going.  like a ship without a sail we go in whichever direction the wind blows us, often ending up nowhere.  on our quest for purpose, success, career, and freedom we stop and ask everybody else for help along the way.  but it’s essential that you take the time to first search yourself and ask questions like:

in life…

  1. what do i want to be best in the world @?
  2. what makes me different and unique?
  3. what makes me cry when i see it (perhaps it’s a problem you should solve)?
  4. if i could make a million dollars a year doing anything i want, what would i do?
  5. what do i find myself doing in my spare time? 

in business/marketing…

  1. what do we want to the best in the world @?
  2. what makes us different and unique?
  3. what are we going to stand for?
  4. what is the purpose of this organization?
  5. what capabilities do we have that will enable us to win?  which ones are we missing?

the moral of the story is simple

if you haven’t asked yourself these questions (or other ones like them) then i have the answer to your question about which way you ought to go before you ask me…

“it doesn’t matter which way you go.”

(for those who are searching jullien’s got a lot more questions if you need it, click here) or check out his class here)

Filed under: inspiration, lifemark, personal branding, quotes, , , , , , , ,

obama’s circle just got larger

“A good man draws a circle around himself and cares for those within – his woman, his children.  Other men draw a larger circle and bring within their brothers and sisters.  But some men have a great destiny.  They must draw around themselves a circle that includes many, many more.  Your father was one of those men.  You must decide for yourself whether you are as well.”

 

it is not about the size of the circle that matters.  instead, it is about:

  1. understanding the composition of your circle (who is in and who isn’t)
  2. unconditionally accepting responsibility for all of those within your circle  

today at noon, obama’s circle will multiply as he draws chalk around the united states of america and its sphere of influence.  and while the world watches as he steps on stage into his destiny, he could not appear more confident that he is in the right place at the right time with the right people.  he understands and accepts his circle as well as the responsibility that comes along with it.  

the question i have for you is have you accepted yours?

Filed under: lifemark, quotes, , , , , ,

best in the world

introduction.  when we first set out to work on my startup, http://www.mylinia.com, it was about about helping people fulfill their purpose.  we quickly learned that one of the largest barriers to our success was that many people were clueless about their purpose in life  (this is a topic for another blog post).  like all good marketers we had a choice, eliminate the barrier or choose a different target.  although a lofty goal, we chose the former and generated activities and lists of questions to help people identify their purpose (the company has since morphed and is a work in progress).  one of the questions developed by my good friend and partner, jullien gordon, stuck with me and i continue to use it as a guiding force for my life and others as i coach them through their quarter life/professional crisis.

what do you want to be best in the world at?

what do you want to be best in the world at?

what do you want to be best in the world at?  this simple question has the power to be life changing…if you let it.  the same question that my employers, clients, and startups face is the same question that every person must answer as well.  coincidently, seth godin, whom i have a great deal of respect for, blogged about it the other day as well saying that “you win when you become the best in the world at something.”  

so what is this blog going to be about?  it’s simple.  it’s going to be about winning by becoming the best in the world @_________ (you fill in the blank).  

  • for you, that means i will do my best to share the stories, tools, insights, thoughts, and inspiration that will help you become the best@ whatever it is you desire.  
  • for me, that means using this blog to track my journey as I try to become the best at connecting people to brands.  (disclaimer: i am heavily into social media right now so watch out)

so…thanks for coming on day whatever this is.  before you go, leave your footprint and let me know:  what do you want to be best in the world@?

Filed under: best in the world, , , , , , , ,

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