maximum potential

these are the thought starters, insights, and inspiration to get you, and the brands you manage, to reach your maximum potential

what is maximum potential?

maximum potential is a blog designed for one purpose…to help you and the brands you manage reach their maximum potential.  although we will deal with all aspects of managing brands in the business world (advertising, marketing mix, targeting, etc), we also spend quite a lot of time talking about the most important brand you will ever touch…you!  in fact, given the depressed economy, i am finding that, right now, people care more about “brand you” than any other brand they may be managing at the moment.  consequently, most of what we are talking about right now has implications on your personal life and personal development.  

This new emphasis on one’s personal brand coincides with my fundamental belief that many lessons we learn in life can be applied to marketing and similarly, many of the lessons we learn in marketing can be applied to life (“lifemark” lessons).  Therefore, many of the ideas we deal with will be applicable in both arenas.  you won’t find white papers or extra long blog posts here.  you don’t have the time to read them and it is not my intention to convince you with pages of elegant prose.  instead, you will find short, easy to read posts that i hope to be the thought starters, insights, and the inspiration you need to  (re)think your current approach and reach your maximum potential.

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