maximum potential

these are the thought starters, insights, and inspiration to get you, and the brands you manage, to reach your maximum potential

this is what digitally really looks like

this is what the digital space really looks like, only it happens online.  

 

digital is social

yep, it’s the same.  people interacting with each other (strangers and friends alike), sharing stories, talking on the phone, entertaining themselves, consuming information to make decisions decisions or be shared later (either offline or online), etc.  only it happens much faster.  

if we looked at digital like this, would we get excited about our ad (banner) on the wall (is anybody reading the walls/our banners?) or our microsite ten stores down and around the corner where nobody is?  would we walk in and yell at them to get their attention or would we approach the conversation differently?  it’s time to (re)Think how we approach talking to the people we want to build relationships with both on and offline.

(this is a preview of where our (re)think book is headed, make sure to check back daily—but at least every Wednesday—to participate in the conversation)

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Filed under: lifemark, my book, , , ,

are you sticky?

the most valuable asset to marketers/advertisers right now is attention; and frankly, consumers/people are not paying attention to you or your brand.  but for those few brands who are smart enough to breakthrough and capture the attention of their consumers, the next challenge is to” to stick.”  

if sticking has been a problem for you/your brand, i seriously recommend the SUCCESs framework developed by my former stanford gsb professor chip heath, and his brother dan.  according to them them, sticky ideas are as follows:

  • simple.  the core of the idea is identified and communicated.
  • unexpected.  people don’t pay attention nor remember things they expected.
  • concrete.  make it real; avoid the world of ambiguity at all costs.
  • credible.  are you trustworthy?  authentic?
  • emotional.  thinking is great, but emotion incites action and its hard to do both at the same time.
  • stories.  people often put themselves in the story and feel more connected to the idea.  often times, a great story will accomplish all of the above.  

for more, you should buy the book, check out the web site, and/or read the blog.

Filed under: lifemark, personal branding, , , , , , ,

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