maximum potential

these are the thought starters, insights, and inspiration to get you, and the brands you manage, to reach your maximum potential

we made the “100 best blogs for mba students” list!

in case you missed the tweet, i thought i should at least blog about it.  today i noticed a new “referrer” when i was checking out my blog stats. as usual, i clicked through to see how my blog was listed and, to my surprise, i discovered that it was deemed #48 on the “100 best blogs for mba students.”  not bad since we launched just a few months ago, huh?  it also includes my stanford gsb roomate’s blog as well, check him out at #43 (don’t ask me how he beat me…ha).  

needless to say,  i couldn’t do it without you.  thank you for your commitment to my blog, words of affirmation that keep me writing, and endless conversation (although most of you respond via facebook…ha).  

to my new readers: welcome, i look forward to our future conversations.  

not quite the best in the world yet, but we’re working on it.  until our next honorable mention…

Filed under: best in the world, branding me, ,

best in the world: jonathan harris

this post belongs to a series about people who either are or aspire to be the best in the world@ something. more often than not the world is looking for specialists. they want the best marketer, the best analyst, or the best art director- seldom do they look for someone who does it all (jack of all trades, master of none). if you are not yet a specialist, part of (re)Thinking life as you try to discover the correct path to take, is to ask yourself: “what do i want to be best in the world@?”

i don’t know jonathan but, as of now, i think he is one of the best when it comes to visual design. i was floored when i first discovered we feel fine, a beautifully designed interactive “exploration of human emotion on a global scale.” and, after further research, i have developed a complete respect for all of the design work jonathan has completed. i encourage you to check out love lines, a similarly beautiful “exploration of human desire,” or jonathan’s other work here. if you know someone better, let me know; but based on what i know, if i need a visual design for a project i am working on, i’m calling jonathan.

what do you want to be best in the world@? leave your footprint here and/or if you want to be highlighted in this series send your story to

Filed under: best in the world, personal branding, , ,

one way to become the best in the world at something

seth godin’s post today is very relevant for this blog.  one of my mantra’s for success is life is that you have to decide what you want to become best in the world@.  this holds true for marketers and people.  today seth advises that one way to become best in the world@ something is by making your world smaller.  check it out.

Filed under: best in the world, business branding, personal branding, ,

january babies and my network


Mich Undergrad, Superstar Wife & Mother (she also does a good job w/ me on Navy)

my friends and my network are incredible.

as i celebrate my 28th birthday i just knew i was going to have to come up with some incredibly, reflective post.  problem was, nothing was inspiring me all day.  so i took my advice from yesteray and i took action.  i emailed a few of my friends who have january birthdays (two that share my actual birthday) and asked them to tell me what they wanted to be the best in the world at.  although i am only asking people for short statements right now (stories will be coming soon), i find that this exercise is so rewarding for me.  first of all, i get to learn about my friends-their dreams, motivations, and inspiration.  second of all, it forces me to evaluate myself to see if anything is missing.  like always, new information gives you the opportunity to judge it against what you currently have and see if it changes anything.  

my friends, the january babies, have reminded me how important it is to help others.  in their own way, each one of them mentioned that their goal is give back to someone.  and although that has always been a part of my plan and i think it is largely linked to my purpose, they have made me realize that i probably need to spell it out here a little more.  i will think about the phrasing but for now let’s just say that i want to be best in the world at exposing underpriviledged minorities to “the next level” and enabling them to get there through education.  i also want to be great at building God’s kingdom (but i won’t say best in the world here because it sounds too competitive to me for a spiritual goal).  who are you doing all of this work for?  who is it that you want to help?  is it really all about you?  anyway, thanks e, jb, and mj for the reminder and the inspiration!  (i’m missing ljf, ne, and td so i’ll have to work on that).

USNA, Mich MBA, soon-to-be the best at marketing cream cheesethe other reason my friends and network are so incredible is because they have showered me with so much love on this day.  the tweets, the emails, the facebook messages, the gchats, the text messages, the phone calls, the e-cards were all awesome!  some from close friends, some from lost friends, some from acquaintances and the likes.  all of your messages were appreciated.  thanks for being such great people and showing me love on this day.  peace!

Filed under: best in the world, personal branding, ,

best in the world

introduction.  when we first set out to work on my startup,, it was about about helping people fulfill their purpose.  we quickly learned that one of the largest barriers to our success was that many people were clueless about their purpose in life  (this is a topic for another blog post).  like all good marketers we had a choice, eliminate the barrier or choose a different target.  although a lofty goal, we chose the former and generated activities and lists of questions to help people identify their purpose (the company has since morphed and is a work in progress).  one of the questions developed by my good friend and partner, jullien gordon, stuck with me and i continue to use it as a guiding force for my life and others as i coach them through their quarter life/professional crisis.

what do you want to be best in the world at?

what do you want to be best in the world at?

what do you want to be best in the world at?  this simple question has the power to be life changing…if you let it.  the same question that my employers, clients, and startups face is the same question that every person must answer as well.  coincidently, seth godin, whom i have a great deal of respect for, blogged about it the other day as well saying that “you win when you become the best in the world at something.”  

so what is this blog going to be about?  it’s simple.  it’s going to be about winning by becoming the best in the world @_________ (you fill in the blank).  

  • for you, that means i will do my best to share the stories, tools, insights, thoughts, and inspiration that will help you become the best@ whatever it is you desire.  
  • for me, that means using this blog to track my journey as I try to become the best at connecting people to brands.  (disclaimer: i am heavily into social media right now so watch out)

so…thanks for coming on day whatever this is.  before you go, leave your footprint and let me know:  what do you want to be best in the world@?

Filed under: best in the world, , , , , , , ,



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