relevant is a commonly misused word amongst marketers and advertisers. although we espouse to be relevant, do our behaviors truly reflect that desire? do we even know what it means? here are a few definitions to consider:
- connected with or saying something important about what is being spoken about or discussed (password english learner’s dictionary)
- having significant and demonstrable bearing (relevant relation or interconnection) on the matter at hand (merriam-webster online)
- “to be relevant is to be in the conversation that pop culture is having about any particular topic” (alex bogusky, partner at crispin, porter + bogusky)
are you or your brand saying anything important? is there demonstrable proof of your connection with a certain subject? is anyone talking about you? if the answers are no, you’re probably not as relevant as you think.
Filed under: lifemark, personal branding, advertising, alex bogusky, culture matters, lovemark, pop culture, relevance
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