great brands…
…connect emotionally as well as logically
…change lives
… move people to action
…do the impossible
…inspire
…create change
only one month into 2009 and it’s clear that barack obama is the brand of the year (probably century). and watching things transpire over the last few months it has become clear to me that a great brand can only be human. there are products, services, and companies that we all love and respect, but can they ever be truly great?
brands are built on relationships and connections and, for most of us, the strongest connections we will build in our lives will be to other people. consequently, each one of us harnesses the ability to be their own unique and truly great brand. the question is, do you have the courage to try?
(for the most amazing display of barack obama’s inauguration, told completely through pictures, click here. )
Filed under: inspiration, lifemark, 2009 inauguration, actions, barack obama, branding, brands, connections, emotion, great, human, inspire, love, obama, relationships, respect
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