maximum potential

these are the thought starters, insights, and inspiration to get you, and the brands you manage, to reach your maximum potential

don’t forget the coach

as i watch my agency continue to hire some of the best talent in the advertising game i am reminded of, and am witnessing the, importance of surrounding yourself with excellence.  having the best people on your team can definitely take you to the next level and make your life just a little bit easier.  but i am also reminded today that it is not just making sure you have the right team (colleagues, partners, spouses, etc), you have to have the right coaches (re: mentors).

a good coach comes in handy on many levels.  based on their experience and knowledge of the game they can help you avoid pitfalls and identify the best opportunities.  coaches  can get you into places you never imagined and in front of people you didn’t know existed.  a good coach can craft the right strategy for the game, play for the situation, or just help you strengthen your shot in practice.  a good coach…scratch that…an excellent coach is a necessity.

based on where i am in my life right now, recognize that i need to make sure that i am reaching back and coaching others, but i am also on the lookout for a excellent coach.  in order to do the latter i’ll have to reach back into my network.  simultaneously, i’m going to try to this new social networking site, gottamentor.com, that i learned about last week.  they are  “the ultimate career mentoring platform for students and professionals” and have all the credibility you want in a site like this (harvard and stanford mbas, experience building similar businesses in the offline realm, and a track record of landing jobs for people at some of the best companies).  if you are in the job market, or are just looking for a mentor, i would love for you to try them out as well and let me know if it was valuable for you.  i’m signing up today and will keep you all posted.

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