maximum potential

these are the thought starters, insights, and inspiration to get you, and the brands you manage, to reach your maximum potential

the power of “one”

many of us spend most of our days looking at “consumers” and “targets,” and it becomes easy to forget there are real live people on the other end of the interaction.  instead of people, they become numbers and and when we see numbers we tend to judge the value of our brands accordingly.  we look at our sales figures, facebook friends, twitter followers, etc and aim to have the biggest numbers.  

but they’re not numbers, they are people and each “one” matters.  we forget sometimes that touching “one” can be just as important as touching “one” million.  we forget that developing a strong emotional and rational relationship with “one” can lead to that “one” telling “one” hundred others like them.   and we forget that touching “one” can lead to an irrational loyalty towards your brand that is even recession proof, which means your customers will spend during and after the recession, your boss won’t lay you off you when there are cuts, etc.  “one” matters.

i encourage you next time, instead of starting a company to serve the masses to think about how you can build something that impacts “one” unlike any other brand they encounter.  next time, you apply to a job you should think about how to make a unique and lasting connection with that “one” resume reviewer or informal interviever that won’t let them shake your name.  next time, before you write your speech, outline your resume, craft your script, develop your sales pitch, or build a business for the masses remember the power of “one.”  

(again, thank you to all for the personal notes that let me know that what i do in this space matters to you.  it is easy to look at my blog numbers and want more…that is until i am reminded of the privilege it is to have just you.  thank you)

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Filed under: business branding, lifemark, personal branding, , , , ,

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