maximum potential

these are the thought starters, insights, and inspiration to get you, and the brands you manage, to reach your maximum potential

it’s all relative

i am intrigued by the notion that everything is relative.  since rediscovering it (like most, albert einsten gave me my first introduction)  in the first chapter of dan ariely’s book, predictably irrational, i have come to recognize just how pervasive the idea of relativity is in all of our lives.

your ability to evaluate a product is based on other similar options existing; that’s why marketers are careful to position their products appropriately.  telling me Coke is the best cola is different than telling me it is the best beverage; it will make me consider coke at very different times.  similarly, the price you are willing to pay for that particular product is relative as well.  that’s why the older we get the more we tend to complain about price, because gas is increasingly expensive relative to the price you knew it to be when you were 10 years old (current 10 year old kids don’t have that issue)

relativity even creeps into our personal lives.  your level of happiness with your partner, your house, your job, and your family is often evaluated relative to the people around you as well.  that’s why the old saying, “keeping up with the jones” comes from.  how many times are you happy with your life until you see someone else, who appears to be doing better.  or put another way, how often do you think you have it bad until you see someone who is a lot worse off than you and, all of a sudden, things just aren’t that bad.  and, if you follow my blog, you also know that i even believe that your dreams and life aspirations can be relative.

relativity is an amazing concept that can have extreme impact on your personal brand.  it important to look externally for inputs on how to define your brand, but the true definition of who you are should come from with in.   i encourage you to become more cognizant of how relativity is impacting your decisions and life choices because it’s presence  can have very positive or negative effects. in this down economy, how has relativity most recently impacted you in your life?

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Filed under: business branding, lifemark, personal branding, , , , , , ,

One Response

  1. […] excellent people tend to feel umcomfortable performing subpar compared to others.  consequently, the higher the standard of excellence around them the more excellent they will tend to be.  yes, even excellence is relative.  […]

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