maximum potential

these are the thought starters, insights, and inspiration to get you, and the brands you manage, to reach your maximum potential

when “me too” doesn’t work

ever!  “me too” never works, that is if you’re trying to win. these days there are way too many “me too” brands.  the majority of the messages i see on tv are all the same; most brands are competing on the same select variables.   they end up in the same place and instead of serving their purpose (reducing choice for the customer) they create clutter, noise, and confusion.  

the same is true for individuals.  friends look at friends who appear to have things going for them and try to copy their dreams, lifestyle, or choices.  we even do this with strangers.  we see people on tv or in the news and try to imitate their walk and their talk with the hopes that it will enable us to enjoy their success.  but it doesn’t work, not if you want to win.   

the reality is, copying will put you at parity…if you’re lucky.  a passion brand or lovemark, whether personal or product-related, will never be  at parity.  it will always carve out a unique space for itself.  it will identify it’s unique vision/purpose and then leverage this unique perspective on life to create value for and give the people in its circle something by which to navigate life.  

‘me too’ happens when you look outside for answers; the best answers come from within.  what’s core to your brand?  your best you is never “me too,” it’s always your unique you.

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Filed under: business branding, lifemark, personal branding, , , , ,

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