maximum potential

these are the thought starters, insights, and inspiration to get you, and the brands you manage, to reach your maximum potential

monday spot(light): sagami original, love distance

some of the best creative gets people to reThink the brand, the category, the problem, and/or the consumer. on monday spot(light) we discuss some of the creative in the marketplace that accomplishes that, for better or for worse. if you have recommendations, please email them to me at detavio@gmail.com

this spot it a little long but, for me, it’s a fresh approach to an old category.  it’s my first time seeing someone actually inject the emotion of love into condoms.  go figure

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Filed under: business branding

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