maximum potential

these are the thought starters, insights, and inspiration to get you, and the brands you manage, to reach your maximum potential

monday spot(light): beate uhse, “child lock”

 some of the best creative gets people to reThink the brand, the category, the problem, and/or the consumer. on monday spot(light) we discuss some of the creative in the marketplace that accomplishes that, for better or for worse. if you have recommendations, please email them to me at detavio@gmail.com

i saw this spot on so many blogs i had to post.  in this attention economy it definitely catches my attention and delivers the message in a creative, unexpected way that is sticky.  i don’t know who this is, but i know they have a very important “child lock” feature.

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