maximum potential

these are the thought starters, insights, and inspiration to get you, and the brands you manage, to reach your maximum potential

one way to make sure people listen to everything you say

decide right now that if you don’t have anything original to say, you won’t say it.  your audience will respect and appreciate you for choosing to add value to their lives rather than to add to the enormous quantity of worthless information that already bombards them.  in addition, when what you have to say is valuable, people will come to believe that they are missing out if they are not listening when you speak.  and every one hates to miss out.

this week, newsweek’s editor tells us that they are changing their model based on this belief: “if we don’t have something original to say, we won’t. the drill of chasing the week’s news to add a couple of hard-fought new details is not sustainable.”

perhaps you can learn now what it took newsweek decades to recognize.  next time you’re in a meeting, writing a paper, sitting in class, or having conversation with your customers (in-person, tv, online, etc) decide that you will only add original thoughts/ideas to the conversation and see if makes a difference.

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Filed under: business branding, personal branding, , , , ,

One Response

  1. Siddiq says:

    I like the nuance in Meacham statement. Its not that they didnt have something original to say, its that the value of the originality wasnt worth the expense in coming up with it.

    In a way they are doing something very different from trying to get people to listen to what they say. They are no longer going to try and make everyone listen, as a result they dont have to say as much. That to me is the real lesson for people trying to have conversations with customers. Say less, a lot less, more meaningfully to fewer people, who care more.

    Maybe thats a bit convoluted but you get the point.

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