maximum potential

these are the thought starters, insights, and inspiration to get you, and the brands you manage, to reach your maximum potential

monday spot(light):, superbowl 2009

oftentimes, there are very different opinions about what is “great creative.”  in an attempt to get to the answer, and bring the fire and energy of the conversations we have in my agency to the web, i developed monday spot(light), a space where we will evaluate creative in the marketplace and seperate the good, bad, and ugly.  if you have recommendations, please email them to me at

(double click video to enlarge)

while this commerical probably got millions to laugh and resonated with those of us who work next to a guy who comes to work with no shirt, i’m not a huge fan.  the biggest reason is that i can’t help but think that they are speaking to the wrong target.  

my bet is that, given the economy, most of us with jobs are just thankful and blessed to have a job and are more interested in the security we have right now than we are in jumping to the next company.  on the other hand, there are millions of people in the market who are jobless and searching for new jobs 25 times a day.  tapping into their feelings and emotions and convincing them that you are better than monster or yahoo hot jobs seems more worthwhile.  i don’t know, just a hunch.

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