maximum potential

these are the thought starters, insights, and inspiration to get you, and the brands you manage, to reach your maximum potential

monday spot(light): coca-cola, open happiness campaign

oftentimes, there are very different opinions about what is “great creative.”  in an attempt to get to the answer, and bring the fire and energy of the conversations we have in my agency to the web, i developed monday spot(light), a space where we will evaluate creative in the marketplace and seperate the good, bad, and ugly.  

“happiness factory 3”




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