maximum potential

these are the thought starters, insights, and inspiration to get you, and the brands you manage, to reach your maximum potential

monday spot(light): nike’s fate

oftentimes, there are very different opinions about what is “great creative.”  in an attempt to get to the answer, and bring the fire and energy of the conversations we have in my agency to the web, i developed monday spot(light), a space where we will evaluate creative in the marketplace and seperate the good, bad, and ugly.  

in my opinion, this is great creative.  honestly, it was one of my favorites in 2008, there is a clear story that is simple, concrete, credible, and emotional.  

what do you think and why?


Filed under: lifemark, , , , ,

4 Responses

  1. bryce says:

    It was a 5 for sure. It made me want to cry. It wrapped up sportsmanship, passion, diligence, excellence all into one inspiring spot. Loved it. I recommend watching it at least twice.

  2. Jill O. says:

    Absolutely one of the best ads of the year.

  3. Rod says:

    I rated it as a three. Primarily because it was more great drama than great creative. Nothing real out of the ordinary… but excellent production quality on a familiar position.

  4. Tom Reynolds says:


    This is an excellent selection..lifts the spirit.

    I hope all is well.


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