maximum potential

these are the thought starters, insights, and inspiration to get you, and the brands you manage, to reach your maximum potential

spot(light): cheerleader dad

while watching the reel in the lounge of my favorite partner agency yesterday, i had the privilege of being reminded why the spot they developed is one of my favorites.  

although i’m sure the main insight that led to this spot probably had nothing to do with culture, for me, as an africanic consumer, it strikes a huge emotional chord.  in a world where black men are often bashed and thought to be non-existent in the family, it is extremely rewarding to see a black father portrayed in such a positive light.  

the image of our black father (i prefer hero) in this spot completely bucks against the image that is more commonly displayed.  unlike much of what we see in mainstream tv, this black father is not absent; he is completely involved in the life of his baby girl.  he is all in!  so much so, that his identity of dad is publically prioritized over all other competiting identities and definitions of self (after all, “real men” don’t move their hips like that or talk about “boys” do they?  this is definitely not “G,” right?).  

at the end of the day, this is an excellent spot; and without question, you got my attention!

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2 Responses

  1. Jennifer says:

    This is one of my all-time favorite spots! I think it resonates across cultures for sure! Thanks for the props!

  2. Rasha says:

    I love this spot.
    Its such a cute thought and with all of the negativity that surrounds uninvolved fathers…this is a refreshing reminder that there are still very dedicated fathers/soldiers out there.

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