maximum potential

these are the thought starters, insights, and inspiration to get you, and the brands you manage, to reach your maximum potential

3 reminders of the power of social media

asocial media took power out of the hands of the giants and placed it in the hands of their consumer. although each voice wields different influence, we all now have a voice.  i am reminded of this because i was contacted by my hotel management today regarding this post.  although we have yet to talk, here are three lessons i learned already:

  • there will be reactions to what you or your brand says. and, although you must try to create as many positive reactions as possible, you cannot please everyone (so don’t attempt to do so).  
  • with all power comes responsibility.  commenting, blogging, tweeting, and the likes, are all forms of power and you must remember to be a responsible member of the community, which you are a part of
  • brands will be rewarded for their participation.  my respect for the westin book cadillac has increased today without even speaking to anyone.  why?  because, not only were they were listening for my voice, but they also acted.  someone was monitoring their brand and they chose to do something about what they saw.  i applaud you wbc!



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3 reminders of the power of social media:

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